He made no profit, he was just trying to prove that it would work, and it did. When he received an order he would run down to the local shoe store, buy the shoes, then send them off. He believed that people would buy shoes online and in order to validate the idea he set up a website called. Nick Swinburn was the original founder of Zappos. And here began his obsession with company culture, which makes up a large part of this book. He didn't like working in his own company with the people he himself hired. By then Tony was rarely seen at the office as he had grown weary of the culture inside LinkExchange. After graduating from Harvard with a computer science degree he went to work for Oracle but left there after six months to found LinkExchange, an advertising network which Tony and his co-founders sold to Microsoft for $265m in 1999. Growing up in the Bay Area of San Francisco, he sold pins by mail order when he was a, advertising in the back of magazines to drum up interest. In the book Tony talks about where it all began for him. My latest recommended read is "Delivering happiness" by Tony Hsieh (pronounced Shay or Shea), the CEO of Zappos, the hugely successful online retailer that was acquired by Amazon in 2009 for $940m.
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